Unbounce
ACF architecture overhaul, CPT development, and performance optimisation for a leading SaaS landing page platform used by 120,000+ marketers.
Role
Full Stack Engineer
WordPress · React · Headless
Focuses on
Fast, accessible websites that rank and convert.
I'm Abinesh — a full stack engineer and senior WordPress developer with 3+ years delivering production-grade websites for global clients. Shipping since 2022, focused on WordPress, React, headless CMS, and technical SEO.
Day-to-day: architecting projects with ACF and Gutenberg, wiring React into CMS environments, and digging into the technical SEO problems others avoid.
“Fast websites shouldn't be a premium feature — they should be the baseline.”
Experience
End-to-end web product delivery for local businesses and startups — scoping, design, development, and deployment. Managing client relationships independently and scaling architecture for repeat use.
Engineered and delivered production-grade web platforms for global enterprise clients including Unbounce, TractionComplete, Intiveo, PPIC, OpenGovernmentPartnership, Premier Boxing Champions, and ElasticPath. Operating in a high-stakes agency environment, I specialized in architecting custom CMS solutions across WordPress, Drupal, and Craft CMS. My work focused heavily on custom theme development, building scalable integration UIs, and executing deep performance optimizations—such as reducing Largest Contentful Paint (LCP) by ~30%—to ensure these enterprise platforms loaded lightning fast and met strict scalability standards.
Converted Figma designs into responsive WordPress websites. Built reusable Gutenberg blocks and ACF components, maintained client websites, optimized performance, and resolved production issues.
Assisted in WordPress website development, bug fixing, content updates, responsive UI implementation, and testing while learning modern web development workflows and version control.
Foundational programming in HTML, CSS, JavaScript, PHP, and web technologies — the basis for a full-stack development career. Active in Kabbadi.
Work spans two tracks — enterprise delivery under FueInt Technologies, and independent builds under my freelance studio Gradiolex.
Delivered under FueInt Technologies via Dialed In Design (Canada). Projects delivered as part of agency client work. All trademarks belong to their respective owners.
ACF architecture overhaul, CPT development, and performance optimisation for a leading SaaS landing page platform used by 120,000+ marketers.
Large-scale CMS and Custom Post Type architecture for an international initiative spanning 75+ governments and millions of annual visitors.
Large-scale CMS and Custom Post Type architecture for an international initiative spanning 75+ governments and millions of annual visitors.
Full WCAG accessibility compliance and Core Web Vitals optimisation for an enterprise headless commerce platform with global reach.
Security hardening and performance work for a major US boxing promoter, including live fight-night features built to handle peak concurrency.
Developed and maintained a Drupal-based website for a cloud contact center platform, focusing on custom features, performance improvements, and ongoing site maintenance.
ACF architecture, performance improvements, and custom plugin development for a Salesforce-native data management SaaS.
Custom theme development, complex block architectures, and content migrations for a policy research and analysis center.
Custom WordPress components, interactive element integrations, and conversion flow optimization for a patient communication SaaS.
Marketing website architecture, ACF modular layouts, and performance tuning for a leading RFP response software.
Marketing site optimization, Gutenberg blocks, and CRM form integrations for a popular CRM platform website.
Revamped the company website by rebuilding the old platform in Next.js, improving performance, modernizing the UI, and creating a scalable codebase for future growth.
Migrated the legacy WordPress website to React/Next.js as a major development effort across all pages to modernize performance and user experience.
A cross-platform mobile application designed for student collaboration, academic tracking, and real-time notifications.
Built a web platform dedicated to preserving native Tamil Nadu dog breeds, featuring multilingual support, breed search filters, adopt workflows, and optimized image galleries.
Taste the purity of nature with Parithadam — your destination for 100% natural honey, traditional snacks, and chemical-free rice. Every product is crafted with love and care from our farms to your home.
Local bakery website with custom ordering, gallery, and brand identity.
B2B wholesale cement and steel trader website with product catalogue and trade enquiry flows.
A customer support portal designed to centralise ticketing, knowledge base, and user communication for growing businesses.
A security-focused platform with clean, trust-driven UI and streamlined onboarding for end-user credential management.
A full-scale personal finance app with AI-powered financial assistant, OCR receipt scanning, and voice expense tracking.
An e-commerce and product discovery platform with curated browsing, wishlist, and seamless checkout flow.
A sleek utility app for calculating and tracking the time remaining until specific dates, events, and milestones.
A digital Tamil calendar providing daily panchangam details, auspicious dates, and festival information.
Working with startups and established brands to build things that perform in the real world.
From Figma to pixel-perfect, accessible code. No detail gets lost in the handoff between design and engineering.
Local businesses, B2B traders, and service brands — fast, well-structured websites with clear conversion paths and strong brand identity.
WordPress as CMS, React or Next.js at the front. Content via REST or GraphQL — fast, secure, scalable.
Product discovery platforms, curated storefronts, and end-to-end checkout flows with Razorpay integration — built to convert.
Full-scale SaaS apps from zero to launch — dashboards, onboarding flows, role-based access, and subscription-ready architecture.
Centralised support platforms with ticketing, knowledge base, and user communication tools tailored for growing businesses.
Core Web Vitals audits, E-E-A-T implementation, structured data, and technical fixes that move the needle.
Cross-platform Flutter apps and AI/LLM feature integration — voice tracking, OCR, and intelligent interfaces.
Available for freelance work and open to interesting full-time roles. I read everything and reply within 24 hours.
Phone / WhatsApp
+91 90429 72156Personal
mailtoabineshselva@gmail.comGradiolex · Project enquiries
gradiolex@gmail.com